She isn't alone. Many individuals are curious about how to keep Facebook groups active and interesting.
There are a few differences between Facebook pages and Facebook groups. For example, the page owner has primary authority over publishing material, and followers engage or comment on postings, but in a group, all members may submit content and interact with one another. Pages are also public, however groups can be either public or private.
Some create mastermind or VIP groups, while others want their consumers to bond around a certain product and share insights with one another. The important thing is to keep people engaged. So, how do you go about accomplishing this? How do you keep the group going if it's losing steam, or what do you do if it's already quiet?
Restart the process.
It can feel like a chicken and egg situation at times: a person will not publish if they believe no one in the group would remark, and no one will comment if there are no postings. However, keep in mind that, while you are the group's owner, you are also a member. You may restart the dialogue by posting on a regular basis. Keep in mind that depending on how you interact in your group, people may not get the message that it's okay for them to post, or they may not be encouraged to engage.
Everyone has a "netiquette" meter. If they realize it's your group, their netiquette meter tells them to let you take the lead and do the talking; they may not be posting to let you to do your thing.
Others may not be posting because they are at a loss for words. Social media administrators spend a lot of time thinking about material for their specific specialty; members of their groups aren't always thinking about that niche, and they aren't always generating content about that niche.
What can you do if your group's momentum wanes? Build trust via inclusion and offer them a cause to participate with incentives are two methods to reactivate an inactive group.
Inclusion entails trust.
Begin with inclusion before attempting to motivate participation. When a member of your group engages with the group, they need to feel that they are accepted and even applauded.
BUILDING INCLUSIVITY: A CASE STUDY
I formerly oversaw a group of social media managers ranging in ability level from beginner to advanced. Those who were basic were afraid to speak up in front of the group for fear of appearing dumb. Some of the more advanced members refused to participate since they thought they weren't learning anything.
While incentives are mentioned, the fundamental difficulty here is trust—the less knowing members needed to believe that the group would embrace and aid them, and the more educated members needed to believe that the organization would be beneficial even to the most expert member.
To foster trust, I encouraged the basic members to submit questions about their work anonymously. This enabled them to open up and participate in private. Then I posted the anonymous questions and invited everyone to comment and discuss them, encouraging the more experienced members to teach what they know.
To foster trust, I encouraged the basic members to submit questions about their work anonymously. This enabled them to open up and participate in private. Then I posted the anonymous questions and invited everyone to comment and discuss them, encouraging the more experienced members to teach what they know.
This made the basic members feel comfortable, and they were willing to share their additional questions with the group after seeing that no one was mocking the fundamental inquiries. This also offered the advanced members a sense of purpose as they assisted their colleagues and demonstrated their knowledge.
Incentives for participation
The Latin term incendere, which means to ignite fire, inspired how we define the word "incentive" today. It is simply a method of persuading someone to do action.
PERFORM BETTER QUESTIONS
Asking questions is one approach to encourage participation. Many group leaders are aware of this and ask a variety of intriguing questions. While this encourages individuals to continue chatting, it dilutes your mission and brand.
Your group becomes a more generic social group, which may boost involvement but lowering revenues. People lose sight of the importance of the items that brought this group together. The solution is to ask more probing inquiries.
I've seen Facebook group administrators pose questions like, "Who is your favorite character from Friends?" This will elicit responses from the group members: it's a simple question with no wrong answers.
I've seen Facebook group administrators pose questions like, "Who is your favorite character from Friends?" This will elicit responses from the group members: it's a simple question with no wrong answers.
However, it does not help you establish a powerful brand. If you work in direct sales for a clothing business, for example, you might want to ask questions that will either provide you with the data you need to better serve your consumers or will bring value to your customers.
Here's an example of a question you may ask if you sell clothing: "What is your go-to 'crazy' color to pair with basics?" — "I love to wear highlighter yellow with dark gray!" or "I love to wear anything silver with denim!" may be some of the replies.
Here's an example of a question you may ask if you sell clothing: "What is your go-to 'crazy' color to pair with basics?" — "I love to wear highlighter yellow with dark gray!" or "I love to wear anything silver with denim!" may be some of the replies.
Responses like these not only offer you information on what sort of inventory to order, but they also help you educate your consumer by developing looks for them that they might really buy.
Once you've received all of the replies, make a Facebook album of the goods you own that feature those components in outfit photographs, and in the caption, name the style after the person who responded, for example, "Monica's Style" or "The Ricardo Look."
Have some fun with it. Once you've finished making the album, copy the URL and leave a comment on the original post where you posed the question.
Have some fun with it. Once you've finished making the album, copy the URL and leave a comment on the original post where you posed the question.
SOCIAL REWARDING AND GAMIFICATION
How do you reactivate a dormant group?
For example, you may ask users to guess how many of your product fits inside a big jar, resulting in a significant number of comments with their figures.
Even better if you can choreograph a game in which they interact with each other rather than simply with your article. For instance, have them guess information about one another. If you sell jewelry, invite everyone who wants to play the game to send you a private message with the style they like.
Even better if you can choreograph a game in which they interact with each other rather than simply with your article. For instance, have them guess information about one another. If you sell jewelry, invite everyone who wants to play the game to send you a private message with the style they like.
Then, pick a name out of the hat, say Harriet, and have everyone guess what Harriet's favorite style is. This draws focus away from you and toward your goods and consumers. You're cool, but why not try something new?
Social rewarding is a related notion in which participating results in a social reward. For example, if you encourage customers to upload their favorite outfit that they got from your items to your album, they are spending the time to show off their fashion sense, incentivized by the attention they will gain from obtaining likes from friends.
Social rewarding is a related notion in which participating results in a social reward. For example, if you encourage customers to upload their favorite outfit that they got from your items to your album, they are spending the time to show off their fashion sense, incentivized by the attention they will gain from obtaining likes from friends.
Taking care of your consumers
Sometimes having the appropriate resources is preferable to receiving freebies. Instead of giving away prizes or surprises with sales or during contests, utilize Facebook group features to offer your customers with what they are searching for. If you offer apparel, your customers may value smart style advise more than a complimentary lotion in their bag.
They're in your group because they've purchased or want to purchase a clothes item from you, and if someone wants to purchase a clothing item, it's probable that they believe their wardrobe isn't yet complete. Consider why the consumer feels this way.
If you offer items, keep in mind why the consumer is interested in them. "Files" is a function available in Facebook groups. Have you looked into the upcoming season's fashion colors? Upload a file to your group that describes the colors to look for.
If you offer items, keep in mind why the consumer is interested in them. "Files" is a function available in Facebook groups. Have you looked into the upcoming season's fashion colors? Upload a file to your group that describes the colors to look for.
Utilize a data-driven strategy.
If you're just getting started, whether you've formed a new group or want to rekindle an old one, my advise is to experiment to discover what works. Each group is made up of individuals who are all distinct.
What works for your friend's business may not work for you. Take a quantitative approach to your experiments and document the results! Experimentation combined with a data-driven approach results in an excellent starting plan.
Assist members in developing relationships with one another.
Rather of simply counting how many people answer to one question vs another, which is simply a tally of the individuals that responded to you and your post, count how many people interact with each other's comments on your post. This meta-engagement is significant because it indicates that they are establishing relationships inside the group. Members will only have one connection to your group if they only connect with you. They are less likely to quit a group if they are connected to one another. Your Facebook group should function as a community.
A community is not a leader with a large following. It should be a group of people that are all related to one another. Try a couple of these ideas to keep your group engaged as a community.
1. A kind greeting. When new members join, introduce them and tell us anything interesting about them! Request that the community welcome them to the group by leaving a comment on the post. Make sure to include the new member's name in your initial post. If you are gaining hundreds of followers every week, this may not be the ideal strategy.
2. A group highlight Featuring a bunch of customers who all have one thing in common. If you offer cleaning goods and 10 consumers purchased two or more lavender scents in the last three months, then highlight the Lavender-Loving Crew! Attempt to obtain permission from the clients first; not everyone enjoys publicly displaying that they have purchased particular items.
See what they reply when you ask them why they love lavender so much! They will bond through their commonalities as well as their differences.
Are you losing steam? Activate that fire!
People are complicated individuals with their own agendas, making managing Facebook groups difficult. Create a trusting environment and motivate others without diluting your brand. There are several such examples: please share your thoughts and case studies in the comments!