Despite what most internet tutorials will tell you, there is more to building a Facebook page following than just inviting your friends to join. Yes, you should certainly do this, as drawing on your existing network and social circle is critical to success.
You could spend money on Facebook advertising, which can be effective, but they are not a sure thing. There are several additional simple and cheap strategies to increase your Facebook following.
1. Add a Personal Touch to Your Page
Starting a fan page is a fantastic method to personalize your Facebook presence without using your own account. People like interacting with their pals. Although it is not exactly the same as having a personal profile, people may still "add" you to follow your postings and connect with them.
If you have a business, you can give a face to a name by creating a fan page.
No one wants to buy from a faceless corporation, so write postings that are personable and can be related to by your target audience. If you're marketing a product or service, explain why it's unique to your reader.
Many businesses have built quite successful fan sites. Samsung has well over a hundred million fans on Facebook, making it the second-most followed page.
They are able to stay at the top by blogging on sincere and important issues rather than just sales articles.
2. Make Use of High-Quality Photographs and Videos
Everyone prefers visually appealing images. There's no reason not to have high-quality photos to share these days, when even basic contemporary cellphones can take stunning imagery.
Facebook also compresses photographs to their desired size, which might stretch images, so crop your photos ahead of time to avoid having it done for you. Upload all images in JPEG format.
You should be concerned about two sorts of photographs or videos:
Your personal information
This includes your profile photo as well as the cover photo that appears at the top of your page. Choose images that are clean and professional in appearance that will help to market your business.
Set the size to 852 pixels by 315 pixels for the best Facebook cover photo quality. Make your profile photo 170 pixels by 170 pixels in size. Your pictures must also be under 100 kilobytes in size.
Your articles
What you publish on Facebook, combined with your profile, creates your image.
You want your page to have a panoramic perspective of stunning photographs, intriguing and eye-catching infographics, and amusing or heartfelt videos.
Ideally, you should submit pictures that are 1200 pixels by 630 pixels in size.
You will be far more likely to gain followers if you solely utilize high-quality visuals on your Facebook profile.
Also, make sure you're publishing useful material rather than just content for the sake of content.
People tend to gravitate toward what they want to see more of. John Jantsch, for example, does an excellent job with his page.
3. Turn on the "Call to Action" Button.
If you operate a business, your ultimate aim may not be actual Facebook followers. Its goal is to convert those followers into active customers.
By including a call-to-action (CTA) button or two on your website, you are directing visitors to the next step.
This may be a link back to your shop, a booking form, or a way to contact your firm. On Facebook, you may have up to seven CTA buttons, so there's no reason to limit yourself to just one.
Don't go overboard, but make sure your followers know where to go next, and keeping them on Facebook is a wonderful strategy to increase your Facebook exposure.
Dana at Boss-Moms, for example, has her CTA linked to a flourishing Facebook community.
4. Be a part of or start a Facebook Group
As we discussed in the previous point, starting and joining Facebook groups is a fantastic method to engage with others and allow them to come to you.
While signed in to your Facebook page, search for a few specific hobbies or phrases to locate some interesting groups to join. Following that, make an effort to interact by leaving both comments and responses on posts in your groups.
You'll eventually become a known name in the group, and your page recognition will follow suit.
Create your own Facebook group - several of my favorites, such as Boss Mom, have built extremely successful pages relating to their audience's interests.
They begin by providing amazing free resources, and then they market their products or services. The "sales" are done secondary to the primary objective of assisting their audience.
Boss Moms, for example, established their organization to provide a secure environment for mom entrepreneurs to get assistance. The group then refers back to the company's resources.
Successful Female Entrepreneurs, another of my top picks, developed an inclusive community in their organization.
Maria Wendt, the group's creator, not only established a caring environment for members, but she also posts valuable business advice and instructional resources on how to acquire clients.
5. Spread the word about your Facebook page everywhere you can.
Let's take a look at your present network, or the folks you already know.
It's time to make use of your friends, peers, and followers on other accounts, whether they're friends, peers, or followers on other accounts.
Those individuals are already your contacts for a reason, and they are more than likely willing to assist you.
So, what are your options? Promoting, promoting, promoting.
Make an Instagram post. Inform your pals and your friend's father. And, of course, provide a link to your page in any Facebook groups you've made.
Make every effort to ensure that the path goes back to you and your Facebook profile.
Dr. Ai does an excellent job at this by utilizing her own Facebook profile to notify everyone when she is live broadcasting from her page.
Those individuals are already your contacts for a reason, and they are more than likely willing to assist you.
So, what are your options? Promoting, promoting, promoting.
Make an Instagram post. Inform your pals and your friend's father. And, of course, provide a link to your page in any Facebook groups you've made.
Make every effort to ensure that the path goes back to you and your Facebook profile.
Dr. Ai does an excellent job at this by utilizing her own Facebook profile to notify everyone when she is live broadcasting from her page.
It is not impossible to increase the number of people who follow your Facebook page.
It's time to quit thinking about advertising your Facebook profile.
Maintain a consistent stream of high-quality posts, interact with others, and make advantage of the tools Facebook has already provided. You'll be able to go a long way.
With a new set of tools under your belt, it's time to venture into the not-so-dangerous realm of Facebook page management. Keep at it, and you'll soon get the results you've been looking for!